Alethea AI is launching a decentralized Synthetic Content Network to track the usage and intellectual property of AI-generated content. The company plans to offer a wide selection of content, including but not express to face up-swapped deepfake videos.

Alethea is a production studio for AI-generated content, having previously released a video featuring Binance's CEO Changpeng Zhao's face in a martial arts setting. Other content includes a video on climate change, fabricated to challenge the negative reputation of deepfakes.

Constructed content is often criticized for its potential impact on fake news. These videos apply AI-based voice and face reconstruction to make realistic-looking clones of important figures. While mostly used but for memes, some contend that they may be used for manipulating media.

With the Synthetic Content Network, Alethea is attempting to introduce a mechanism for conspicuously disclosing AI-generated content and only assuasive it with the consent of the person beingness shown.

The platform uses blockchain applied science to maintain records of ownership and permission for usage, in addition to ensuring that the creators own the rights to the AI software they use. It volition be powered by Alethea'due south native token, which aims to introduce incentives for the various interactions between the ecosystem'south players.

In add-on to face-swapping deep fakes, Alethea wants to empower its users to create other types of content. For instance, fans of a certain celebrity could use Alethea to create videos of them doing item actions: dancing, reading a book, or making motivational speeches.

All videos created with Alethea will be labeled as satirical and volition include watermarks to clearly distinguish them from true content. The projection'south stated goal is to democratize access to AI, allowing creative expression through the technology in a manner that would not violate the rights of the people involved.